For Programmers (Lessees)

Why lease a station?

The costs of owning an operating a station is exorbitantly high. Financing is largely not available anymore to purchase traditional media like AM and FM radio. Get Started Now! Looking to buy instead?

Why not just stream online or do a Podcast?

Radio station leases are a perfect fit to augment your stream or podcast. They help attract Corporate Sponsorship of your show giving you the income you need to survive. Podcasting is a hot topic right now but let’s face it, it’s not exactly profitable at the moment. Streaming radio services like Pandora never made a quarterly profit in history.

How much does it cost?

This can very drastically depending on signal type, market size and many other factors. There are opportunities available for nearly every budget.

How many people can I reach?

Every signal has what is called a population count, or “Pop Count” for short. It is a measure of how much population lives within a given signal strength of a station.

Can I make a profit?

Sure you can! Radio has always been a very profitable high margin business. Large broadcasters got themselves in trouble buying too many stations with way too much debt! Non-Commercial broadcasters raising donations have found it makes a big difference in funding their cause.

What is a time brokerage agreement?

It is an agreement between a programmer and a station license owner that gives the programmer the right to use the airwave for a fee. This could be a 24/7/365 term or block time within a given daypart. Our attorneys have drafted agreements to meet your needs.

A broadcast translator is a low-powered (maximum of 250 watts) FM radio station that retransmits the programming of a parent station that operates on a different frequency. Translators are not allowed to originate programming, and were originally designed to extend the coverage area of a primary analog FM station. In some cases a single station has multiple translators covering various geographical areas. Call signs for translators start with a "K" in the western United States, and a "W" in the east, followed by the three-digit FM channel number assigned to its operating frequency, and closing with two sequentially assigned letters.

The original rules established for translator stations by the Federal Communications Commission have been expanded to allow AM stations to operate FM translators, most commonly to expand nighttime service for stations with very low nighttime powers or which are limited to only broadcasting during daylight hours. The development of HD Radio digital sub-channels for FM stations led to a second expanded use for translators. Due to a lack of commercial receivers capable of receiving HD transmissions, a translator is now permitted to retransmit the programming of an FM station's secondary ("HD2") or tertiary ("HD3") signals. And unlike the original FM translators, an HD-relaying translator normally provides coverage for the same area as the HD transmission, and it is common for both the originating HD transmitter and its translator to be located on the same transmitting tower.